Definitely more Fit than Flop!Can't believe it. Ordered my FitFlop Mukluk's in the sale at Shoetique just before midnight on Christmas Night and the postman arrived with them at 8.00am on 28th December. How is that for service??? By lunchtime, I was out in Town wearing them. Have a look at their website, totally easy to use and a great range of brands and when they 'Sale' they really do mean Sale. I saved over ¡ê50 on my Mukluk's!!